Zhenya Luchinin
Product leader. Generative AI. Founder. Fifteen years of shipping products, the last four of them building them myself.
Background
I started as a web designer in 2003 and spent the following years inside tech companies — LiveJournal, Habr, Yandex, Look At Media, Bookmate — as a designer and art director.
In 2010 I started a design studio. It grew to forty people and focused on digital product design: top-6 digital design studio in Russia, top-1 for UX and research. Alongside it I launched several startups, including three proptech products that put me in the top-20 proptech founders in Russia.
Since 2023 I live in Barcelona with my family and three kids. That is where I stopped being only a designer and started being a builder: four iOS apps in ten months, a frontier-model benchmark and an agent prototype — design and code, solo.
Projects
tuzik →
AI for kids that makes screen time worth it. Voice, computer vision and generative models send the kid back into the physical world — starting with a drawing activity built around paper, not the screen.
freym →
A node canvas for AI image and video models: wire a prompt into any model, chain the result into the next one, pay per generation at 20–50% below list price.
meracl →
Competitive intelligence for mobile apps: it scans competitor organic and paid creatives across Meta, TikTok and Instagram, ranks what is winning, and generates ready-to-run ad variants. Used by Endel, Goodie, Stelth and Aya Photo.
aya photo →
One reference photo becomes a full photoshoot of you. Designed and built solo in one month; ~2M UGC views, ~10,000 downloads and a 2–3× lift in install-to-paid conversion.
aigma →
An AI design tool: describe or drop a reference image and get a real website back on an infinite canvas. Built on a benchmark of frontier models rebuilding images as working HTML.
dear journal →
A minimal journaling app with Ezra, an AI companion for reflection, insights and guided entries. I designed and built the journal I wanted to use myself.
Writing
i built a grammarly for 2026 (with no AI watermarks) →
how i grew from 100 to 20,000 downloads in three months with ugc creators →